About Us

Toff London is a family company based in one of the most beautiful capital cities of the world; London. With over 50 years of watchmaking experience, we realised the need for a truly customisable timepiece.

Choose from one of our pre-set designed dials and you will receive a hand-assembled bespoke watch. Our objective is to provide a focal point for every style, so the dial is the centre of attention of this great looking watch. Wear your hobbies on your wrist to spark a conversation or show your Pride everywhere you go. A Toff London watch is a perfect treat for yourself or as a gift for a special someone.

Our Watches

Our bespoke watch comes in two sizes - a larger, 42mm case, usually the more popular choice for men, and a slightly smaller case, at 38mm, tending to be a favourite with ladies. The 42mm watch comes in either silver or gold, with matching stainless steel bracelets or a choice between a black or a brown leather strap. The smaller 38mm dial comes in a choice of three colours for the head casing; silver, gold, and rose gold. With the easy release strap pin, you can choose as many different strap colours as you want to suit your style.


Toff London officially launched in October 2020 with a range of in-house designed dials. In January 2021 we launched case back engraving, with the option to add a personal message to any watch and make it unique.

Want to create a bespoke gift that’s like no other? Toff London now brings you the option of creating a truly customisable watch with an image of your choice. Commemorate a special occasion with a personalised watch, wear your favourite pet on your wrist or create a keepsake of your children’s artwork. It’s the perfect way to express your gratitude to your loved ones and it will be a gift they will treasure in years to come.

Please be aware that the image display is an approximate preview. 

A note to our customers: We can not print anything that infringes on other companies' trademarks and licences. We will not print anything offensive, rude, or discriminating. Any order that breaches this, at our discretion will be refused and your money returned to you.


Gift a loved one or treat yourself to a Toff London keyring. Decorate your keys with your beloved pet or show off your love for your top sport. Choose from our wide range of keyring designs and find the perfect one today. It makes a memorable gift for an anniversary, birthday or any occasion.

Our keyrings are made from silver metal. They are double-sided and feature hand-illustrated designs of unique prints. The dimensions of the image are 33x33mm and the keyring comes in one size of 95x37x7.2mm.